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What's Trending for 2023?

As we get ready to ring another new year we are always looking for ways to improve our beauty routine. New year, new me am I right? From bold make up looks to skincare innovations there are plenty of exciting new trends to try out in 2023. Here are a few that we at COBIA are especially looking forward to trying:

Natural & Minimal Make-up

Long gone are the days of caked on foundation and over the top contouring. Instead, natural and minimal make up looks are becoming more popular. This trend focuses on enhancing your natural features and letting your skin breathe. To achieve this look, use lightweight foundations like bareMinerals Complexion Rescue, minimal eye makeup, and a little splash of color on the lips.


Skincare is Self-Care


If one good thing came from the pandemic its that it brought a renewed focus on self-care, and that includes taking care of our skin. Skincare routines are becoming more elaborate and personalized now that there are products that cater to very specific skin concerns. From brightening and smoothing your complexion with Teaology Vitamin C Brightening Serum to gently exfoliating your lips with Buxom Power-Full Lip Scrub. Keep any eye out for products that are made with clean, natural ingredients that nourish and protect the skin rather than stripping it of its natural oils. 


Sustainable Beauty Products

Sustainability has become an increasingly important factor in the beauty industry with more and more people seeking out products that are environmentally friendly and ethically produced. Look for brands like Bottle None or The High-End Hippie that are using natural and organic ingredients and that have sustainable packaging. This doesn’t just benefit the planet, it’s better for your skin and hair in the long run too! Win, win!


Bold, Beautiful Eye Makeup

While natural make up looks are trending, that doesn’t mean you can spice things up now and again with your eye makeup. Bright, bold, and colorful eye makeup looks are set to be big in 2023. Think colorful eyeliners like bareMinerals Mineralist Liner, or bold pigmented eye shadow pallets like the Vivid Bright Palette from Bodyography, and graphic shapes. This is a great way to make a statement and add some fun to your make up routine.


Haircare Trends

Hair care is always evolving, and this year is no exception. One of the biggest trends in haircare is using bond building treatments. Let’s be honest, we aren’t always easy on our hair. The natural elements combined with heat styling can take a toll on our locks. Using a bond builder can help repair weakened bonds in the hair from the inside out, reversing years of damage. And don't worry if you don't have a lot of time, K18 Molecular Repair Leave-In Mask works in only 4 minutes giving nearly instant results. Goldwell Dualsenses Bond Pro Day & Night Bond Booster works wonders as a leave-in overnight treatment. Olaplex No.3 Hair Perfector hits that sweet spot in the middle taking about 10 minutes to works its magic on your hair before rinsing it out. Bond repair is a must try in the new year, especially if you have color treated hair!


Overall, the beauty trends of 2023 are all about natural, sustainable products and personalized routines. From minimal make up looks to bold, colorful eye make-up, there are plenty of ways to refresh your beauty routine in the new year. Don’t be afraid to try out new products and looks and remember to always prioritize self-care and nourishing your skin. Cheers to 2023!!