Hair feeling lifeless and limp? The solution - Abba Pure Performance Haircare. Who is this brand that shares the same name with the 70’s most popular Swedish pop group?
Well, believe it or not, Abba is one of the first brands to make 100% vegan hair care products with over 25 years of experience. They are committed to formulating products with the cleanest ingredients available, while never sacrificing performance and quality.
What makes Abba unique from other clean beauty brands is their own patented ProQuinoa Complex. Before anyone could pronounce Quinoa, Abba was the first to use this very beneficial ingredient in haircare.
This unique complex is a combination of three powerful plant-based proteins: Quinoa, Barley and Soy - which help to strengthen and repair damaged hair. Luckily for us, all Abba products contain this plant-based complex, delivering unparalleled performance.
The Complex
As briefly mentioned above, this complex consists of Quinoa, Barley and Soy proteins. Now that’s not much to go off of so we are going to break down these ingredients and their benefits.
Quinoa provides 8 essential amino acids that strengthens your hair fibers. I’m not going to list these amino acids because we aren’t chemists or scientists, but trust that these 8 amino's are fabulous for the health of your hair and your body. So, add some quinoa to your diet and your haircare routine if you haven’t already.
Barley is rich in iron and copper, so if you are lacking in your iron, try incorporating barley into your diet. As for your hair, barley stimulates the production of red blood cells and strengthens hair follicles, which can promote hair growth. It also infuses the hair with lasting moisture so your strands are hydrated and plump.
Soy is rich in Omega Fatty Acids and Vitamin E, making it an excellent plant-based protein. So, more protein means healthier, strong and more resilient hair, delivering body and control.
Basically, this complex is the ultimate diet for your hair to keep it healthy and in shape; we only wish that our diets were this easy. What makes this complex even more appealing is that it is Gluten-free! Yes, yes, if you are gluten sensitive, all of Abba’s products are gluten-free thanks to the process of hydrolysis – the breakdown of a compound by chemical reaction with water. Through hydrolyzation, they separate gluten from the complex, just like how they take caffeine out of coffee or gluten out of beer.
So the most important question, how do we bring our flat hair back to life? Though all Abba products contain this complex, their Volume Collection is your golden ticket to voluminous hair. If you have thin, fragile hair, this collection will seriously give you the results you’ve been looking for.
The Collection
Shampoo + Conditioner
Abba’s Volume Shampoo and Conditioner revives your limp, fine and flat hair using powerful botanicals to boost volume and body. Some of these botanicals include Lemongrass and Grapefruit – crazy right, who would have thought that these two could do such things besides being delicious.
Besides turning up the volume, this shampoo also adds shine (the healthy kind) and balances the pH levels in your hair and scalp, allowing your hair to flourish in a healthy environment. So keep calm and flourish on babe, Abba's got you covered!
Leave-In Treatment
Okay so this Abba product isn’t a part of their volume collection but it's an absolute must-have! The All-in-One Leave-In Spray is a multi-functional spray that detangles, strengthens split ends, prevents breakage and hair fall, improves elasticity, provides thermal protection and more! It’s no wonder this leave-in is their #1 top selling product.
You want to use this spray to prep your hair for the styling process. Trust us when we say, this leave-in will make your life a whole lot easier, especially if you have unruly strands. The cherry on top, it smells like the beach! So, if you are needing some beachy vibes during these cold seasons, reach for this leave-in spray!
Mousse + Serum
Abba’s Volume Foam Styling Mousse and Volume Serum add body and long-lasting light hold while shielding your hair from heat and UV damage.
Now the choice is dependent on you - you can either use a mousse or serum following your hair cleansing routine but both ultimately do the same thing – add volume and bounce - the key difference being texture preference. If you want a lighter, weightless feel go with the mousse, if you are wanting more hold and control, mix the two!
Apply your mousse from the roots to ends, as for the serum, avoid applying to the roots and distribute evenly throughout the rest of your hair. Proceed with blow-drying or diffusing your hair and see the volume come to life!
Root Spray
If you really want to turn it up a notch, Abba’s Volume Root Spray will do just that. It plumps and thickens the hair at the roots, allowing your hair to achieve maximum fullness and body while delivering a beautiful and healthy shine.
Spritz in 2-inch sections targeting the roots and if you really wanted to, mist throughout. Take your blow-dryer and round brush and twirl away, really get your brush close to your roots and apply that heat to lock in that voluminous hold.
Not pro at using a blow-dryer and round brush? Make your life a whole lot easier with Sutra’s 2 or 3 inch Blowout Brush - a game-changing styling tool that combines a blow-dryer and round brush in one. You’re welcome.
Abba continues to push the boundaries of clean beauty, delivering performance and quality in each of their products. They consistently test their products purity through EWG’s (Environmental Working Groups) Cosmetic Data base, so rest assured, Abba is one of the cleanest and most purest form of natural haircare you can get your hands on. So, if you haven’t already, check out their entire collection which is available online and in-store at any of our salon locations!
