With skincare generally taking the lead in terms of trending ingredients and new research, we wanted to highlight a couple of the superstar ingredients you might be seeing in hair care that are currently trending! Advancements in research and technology have allowed brands to step it up when it comes to the ingredients they use – with sulfates and parabens on the decline, here are some ingredients you might see more frequently these days in the hair care game. Each comes with it’s own benefits and trust us, some of these are definitely worth adding to your routine.
While Rosemary Oil has long been an Instagram and TikTok trend for hair growth, it is not being incorporated into hair care products on the regular. Rosemary has long been renowned for it’s anti-inflammatory benefits which help sensitive scalps as well as those with thinning hair – creating a healthy scalp environment translates to healthier and more plentiful hair growth. So skip the messy oil bottles and get the benefits as part of your regular hair care routine with these products that contain the hair growth elixir that is Rosemary Oil. Try Thikk Wash Volumizing Shampoo by AG hair for a simple dose of Rosemary Oil as part of your regular shower routine, no new steps needed! Another simple addition is the Innersense Sweep Spirits Leave In Conditioner – this leave-in features Rosemary Oil which will work on your hair all day long to promote growth and a healthier scalp. Want an environmentally friendly option? The High-End Hippie Awaken Shampoo Bar is made with Rosemary Oil infusions that will give you the benefits you need, without the plastic bottle of a normal shampoo.
Vitamin C is a powerhouse skincare ingredient that has been popping up everywhere in the last couple of years, and it is now being seen in hair care! Vitamin C has been found to have similar benefits as in skincare: combating oxidative damage and dullness. It has become a popular hair care ingredient due to it’s ability to restore vibrancy and overall health to your hair, in a similar way it is used on your skin! So skip the orange juice and check out some of these Vitamin C-packed products for your daily dose. The clear Vitamin C choice is the AG Vita C collection which features a Shampoo, Conditioner, Repair Serum and a Mask. This makes it easy to incorporate the benefits of Vitamin C into your routine no matter which step you are looking to replace or enhance. Vitamin C is also found in the Schwarzkopf Blondme Keratin Restore Bonging Mask. Masking with Vitamin C ensures your hair reaps the full benefits since it will be on your hair longer than a shampoo or conditioner. This mask is ideal for those who have dyed their hair blonde as it will work wonders in combating the damage and dullness that often accompanies the process – thank you Vitamin C!
Another ingredient that has gained a lot of focus in the skincare game is the hydration queen – Hyaluronic Acid. However, this ingredient is not just limited to skincare anymore, we are seeing it pop-up in hair care this year like never before. It has been shown to help with scalp hydration since it acts as a humectant (basically it attracts water aka hello hydration!) and can help with dry scalp and dandruff. Try the Milk_shake Moisture Plus Shampoo for an easy dose of Hyaluronic Acid or the Schwarzkopf BC Bonacure Hyaluronic Moisture Kick Spray Conditioner. Hyaluronic acid has also made its way into styling products such as the AG Curl Fresh Activator, for longer lasting hydration that goes past your basic hair care routine.
Peptides in hair care has been a growing area for research and product development with various brands releasing products in this category this year alone. Known for their healing abilities, peptides are a girls best friend! This is especially true when it comes to breakage, colour, and damage. One of the latest launches in the peptide realm is the K18 Peptide Prep pH Maintenance Shampoo. K18 hit cult level status with the release of their first product, the infamous Molecular Repair Leave-in Hair Mask and they have recently released 2 new shampoos that pair perfectly with their mask to deliver a high dose of peptides to rebuild your hair and fight damage.
These trending ingredients are becoming increasingly popular, being more accessible and widespread as we learn about and experience their benefits. Ingredients once limited to skincare are now being seen in hair care as research shows they are just as amazing on our hair as on our faces! We couldn’t be more on board and can’t wait to see more new releases from our favourite brands that feature these superstar ingredients!