The Allure Best of Beauty Awards turned 25 this past year and with that, celebrated a quarter century of offering their red seal of approval for the winners each year in a range of categories that represent all things beauty! The coveted Allure Beauty Award is only awarded to one product in each category, so winning is a HUGE accomplishment for a brand. It is also a true indicator of which products have hit the mark and are worth trying. While some of these might already be on your beauty shelf, those that aren’t are definitely worth a try the next time you’re in the market to update your routine.
We are proud to offer a large selection of the 2021 Allure Best of Beauty Award winners at COBIA beauty! Let’s take you through the winners that you can find on our shelves:
- Matrix Total Results So Silver Shampoo (Category: Shampoo for Colour-Treated Hair)
- Olaplex No. 4 Shampoo and Olaplex No. 5 Conditioner (Category: Shampoo and Conditioner for Damaged Hair)
- IGK Big Time Volume and Thickening Mousse (Category: Styling Mousse)
- GHD max wide styler (Category: Hot tools, Flatiron)
- Shiseido Clear Sunscreen Stick SPF50 (Category: Facial Chemical Sunscreen)
- Shiseido Synchro Skin Soft Skin Blurring Primer (Category: Primer)
- bareMinerals Original Liquid Mineral Foundation Broad Spectrum SPF20 (Category: Full Coverage Liquid Foundation)
While the main category of awards comes from a panel of beauty advisors and professionals, they also open it up to the people with the Reader’s choice awards – these are products that have been voted the best in each category by the public! This category is a true representation of the best on the market based on customer reviews. We are lucky to carry a couple winners from this category as well – check them out below:
- Moroccanoil Curl Defining Cream (Category: Curl Definer)
- Wet Brush Original Detangler (Category: Hair Tools)
- bareMinerals Original Loose Powder Foundation SPF15 (Category: Clean Foundation)
Finally, Allure recognizes the products that win year-over-year with the coveted “Hall of Famers” award – these products are the best on market every year, making them guaranteed winners. If you haven’t tried these hall of fame products yet, you’re missing out big time! We are proud to carry one of the 2021 hall of fame products, the top seller – Complexion Rescue Tinted Hydrating Gel Cream SPF30 from bareMinerals. This tinted moisturizer combines the best of skincare and makeup into one perfect product. The added SPF is the cherry on top - you will get light coverage, hydration and mineral sun protection! How could anyone say no – it’s a favourite every year for a reason, with 2021 being the 4th award won, we need not say more.