Hairplay Beach Style Creme

KMS Hairplay Beach Style Creme lets you achieve the perfect windswept, beachy look with ease. This 100% vegan styling crème, infused with upcycled Sargassum Seaweed, delivers weightless hydration, natural texture, and touchable hold without shine. Designed for all hair types, it creates an effortlessly tousled style while supporting eco-conscious hair care.

Worth Noting

• Creates windswept, beachy texture
• Provides weightless hydration
• Delivers touchable hold with zero shine
• Works on all hair types and textures
• 100% vegan and PETA approved
• Climate Partner Certified product
  

Standout Ingredients

• Sargassum Seaweed to enhance texture and support environmental sustainability
  

How-To

1. Apply to dry or damp hair
2. Work through strands to create a tousled, beachy look
3. Style as desired for a natural, windswept finish
   

KMS uses the powerful language of style to collaborate with their community and collect ideas – curate – from the most inspiring places in the world: runways, urban fashion districts and the streets. KMS products, organized intuitively into START. STYLE. FINISH. are influenced by the style they see, with input from the community of global creatives, and performance delivered by high-performing TRIfinity Technology. It's how KMS creates and relates. While it might not save the world, great style can make your day. Style Matters.

Water/Aqua/Eau, Hydrogenated Vegetable Oil, BisDiglyceryl Polyacyladipate-2, Cetearyl Alcohol, Hydroxypropyl Starch, Ricinus Communis (Castor) Seed Oil, Sargassum Fluitans/Natans Extract, Propanediol, Glyceryl Stearate SE, Calcium Sulfate, Xanthan Gum, Sclerotium Gum, Hydroxyacetophenone, Lactic Acid, Pentylene Glycol, Avena Sativa (Oat) Kernel Oil, Moringa Oleifera Seed Oil, Ceteareth-30, Trilaureth-4 Phosphate, Sodium Benzoate, Fragrance/Parfum.

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.