MY HAIR. MY CANVAS. New Beginnings Exfoliating Cleanser

Alterna My Hair My Canvas New Beginnings Exfoliating Cleanser, formulated with sustainably-sourced natural ingredients to add moisture, remove impurities, absorb excess oil, gently exfoliate and add a refreshing, clean and bright scent. With added Clarifying Beads, you will get refreshed hair without stripping colour. This mild, vegan exfoliating cleanser gently removes impurities and build-up from the hair for healthy-looking hair.

Worth Noting

• Vegan
• Gently clarifies
• Cleanses hair of impurities
• Maintains natural smoothness
• Safe for colour-treated hair
• Protects hair from pollutants** Laboratory tested using pollution particles

Standout Ingredients

• Vegan Botanical Caviar adds moisture, improves moisture retention and overall hair appearance
• Lemon Peel Extract clarifies, detoxifies and removes impurities
• Perlite rejuvenates, detoxifies, gently exfoliates and absorbs excess oils
• Lemon Essential Oils adds a clean, bright scent to calm and refresh

How-To

• Massage shampoo throughout wet hair then rinse thoroughly

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna's first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.Transformation After Just One Use. Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM BENZOATE, POTASSIUM SORBATE, COCAMIDE MIPA, PEG-200 HYDROGENATED GLYCERYL PALMATE, PEG-7 GLYCERYL COCOATE, CAULERPA LENTILLIFERA EXTRACT, LILIUM CANDIDUM FLOWER EXTRACT, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, DISODIUM EDTA, BUTYLENE GLYCOL, LACTIC ACID, STEARETH-4, FRAGRANCE (PARFUM), BENZYL BENZOATE, BENZYL SALICYLATE, LINALOOL, CITRAL, GERANIOL, LIMONENE, EUGENOL, HEXYL CINNAMAL, CITRONELLOL.

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.