MY HAIR. MY CANVAS. ME TIME Everyday Shampoo

Look no further for your go-to, everyday vegan hydrating shampoo with Alterna My Hair My Canvas Me Time Everyday Shampoo. Formulated with sustainably-sourced Vegan Botanical Caviar and Water Lily Extract to improve manageability for soft and supple hair, and smooths the cuticle for increased bounce and shine. This gentle, colour-safe shampoo enhances shine, increases smoothness and restores hair to its natural, healthy state.

Worth Noting

• Vegan
• Gently cleanses and hydrates
• Smoothes hair to provide softness and shine
• Leaves hair supple with improved manageability
• Improves overall radiance of hair
• Safe for colour-treated hair

Standout Ingredients

• Vegan Botanical Caviar adds moisture, improves moisture retention and overall hair appearance
• Water Lily Extract boosts gloss, strength and moisture retention

How-To

• Massage shampoo throughout wet hair
• Rinse thoroughly

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna's first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.Transformation After Just One Use. Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.