Concrete Hold Matte Pomade

Reuzel's Concrete Hold Matte Pomade has a water-based formula that will easily wash out from the hair. It provides a stronghold for long-lasting styles and a matte finish for those who prefer no shine. It performs like a wax, allowing you to rework styles throughout the day, without flaking or making the hair sticky. This pomade is great for those with finer-textured hair and gives a subtle scent of Vanilla Cola. Create the styles you want with Reuzel!

Worth Noting

• Strong all-day hold
• Matte finish
• Reworkable
• Water-based, non-sticky formula
• Great for those with fine-textured hair

Standout Ingredients

• Water-based allows for reworkability and flexibility, and washes out easily

Aromas

• Vanilla Cola

How-to

• Remove one to two knuckles of the product from the can and emulsify between the palms
• Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair
• Use more over any dry spots if necessary, and finish by combing or pushing hair into desired shape

Reuzel started with two men in love with barbering. Sotted in style. And drowning under the influences of rock ‘n roll, custom culture and the working-class ethic of Rotterdam. Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot. Reuzel is here to make sure that as styles change, the attitude remains the same. For those people who are ready to sculpt a style, write a story, and be part of a legacy… Well, welcome to the family.

Water (Aqua), Petrolatum, Cetearyl Alcohol, Lanolin Wax, Ceteareth-25, Emulsifying Wax, Propylene Glycol, Cera Alba (Beeswax), PVP, Tribehenin, PEG-40 Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Fragrance (Parfum), Equisetum Arvense (Horsetail) Extract, Urtica Dioica (Nettle) Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Laurtrimonium Chloride, Sodium Bisulfite, Alpha-Isomethyl Ionone, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Benzyl Alcohol, Caprylyl Glycol, Sorbic Acid, Phenoxyethanol

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.