Reuzel Concrete Hold Matte Pomade

Product

Reuzel's Concrete Hold Matte Pomade has a water-based formula that will easily wash out from the hair. It provides a stronghold for long-lasting styles and a matte finish for those who prefer no shine. It performs like a wax, allowing you to rework styles throughout the day, without flaking or making the hair sticky. This pomade is great for those with finer-textured hair and gives a subtle scent of Vanilla Cola. Create the styles you want with Reuzel!

Worth Noting

• Strong all-day hold
• Matte finish
• Reworkable
• Water-based, non-sticky formula
• Great for those with fine-textured hair

Standout Ingredients

• Water-based allows for reworkability and flexibility, and washes out easily

Aromas

• Vanilla Cola

How-to

• Apply a small amount and work it through the hair from crown to ends
• Add a little extra for a stronger hold, if necessary

Details

Reuzel started with two men in love with barbering. Sotted in style. And drowning under the influences of rock ‘n roll, custom culture and the working-class ethic of Rotterdam. Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot. Reuzel is here to make sure that as styles change, the attitude remains the same. For those people who are ready to sculpt a style, write a story, and be part of a legacy… Well, welcome to the family.

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