Concrete Hold Matte Pomade

Reuzel's Concrete Hold Matte Pomade has a water-based formula that will easily wash out from the hair. It provides a stronghold for long-lasting styles and a matte finish for those who prefer no shine. It performs like a wax, allowing you to rework styles throughout the day, without flaking or making the hair sticky. This pomade is great for those with finer-textured hair and gives a subtle scent of Vanilla Cola. Create the styles you want with Reuzel!

Worth Noting

• Strong all-day hold
• Matte finish
• Reworkable
• Water-based, non-sticky formula
• Great for those with fine-textured hair

Standout Ingredients

• Water-based allows for reworkability and flexibility, and washes out easily

Aromas

• Vanilla Cola

How-to

• Apply a small amount and work it through the hair from crown to ends
• Add a little extra for a stronger hold, if necessary

Reuzel started with two men in love with barbering. Sotted in style. And drowning under the influences of rock ‘n roll, custom culture and the working-class ethic of Rotterdam. Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot. Reuzel is here to make sure that as styles change, the attitude remains the same. For those people who are ready to sculpt a style, write a story, and be part of a legacy… Well, welcome to the family.