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Clean Beauty with bareMinerals: The Power of Good

Clean beauty has been making waves within the cosmetic industry and we love to see it, feel it and wear it! From big celebrities to influencers and your everyday gal pals, everyone is proudly using clean products from head to toe… Even my grandma is on the vibe! But who wouldn’t - after all, it’s way better for you and the environment. With advancements in technology and science, many of these clean beauty products are highly efficient and of high-quality, so don’t let the stigma tell you otherwise!

That being said, it’s time for us to drop some BIG news on all you beauty lovers. We heard you loud and clear and wanted to gift our Canadian beauties with a brand so amazing, that they were literally the first to ever bring Clean Makeup into the beauty industry. A huge accomplishment to be proud of and a trendsetter for sure!

So, we are happy to announce that bareMinerals has joined the COBIA family! You heard us, bareMinerals is now available online at COBIA and will be available soon in select salons! And if you haven’t already guessed, the beautiful brand ambassador for this brand is the one and only - Hailey Bieber!  

The Brand 

If you haven’t already heard of this beauty brand then you are seriously in for a treat! bareMinerals is an award-winning clean beauty brand, famous for the first Mineral Powder Foundation to hit the market; a product that has won countless awards within the industry, year after year. They literally started the clean beauty revolution when they launched their best-selling Mineral Foundation in 1995. That’s over 2 decades of developed, clean and cruelty-free makeup + skincare products!

With good-for-skin formulas that are free of harsh chemicals and additives, bareMinerals products are infused with botanical extracts and natural minerals that improve the skin’s appearance overtime, with every use. And with COVID times, this is exactly the type of makeup we should be wearing to avoid the dreaded maskne.

So PSA - those of you who love to wear makeup on the daily basis, bareMinerals is the right brand for you - and to spice up the tea, they even have waterproof and transfer-proof products! *Cha-ching* 

Ladies, say goodbye to makeup-stained masks and hello to flawless, budge-proof makeup that will keep you slaying all day!

The Ingredients

Before we dive into some product highlights, lets talk about the stars of the show and what creates these products that the world has loved and adored. If you haven’t guessed what these ingredients are, well, the name says it all… MINERALS!

Minerals are naturally derived from the Earth. These good-for-you ingredients are essential to the overall health of your body and are a natural component of healthy skin. So, why aren’t we all using mineral makeup yet?!?


Mineral Pigments + Pearls

Mineral pigments and pearls are naturally derived from the earth or synthesized in a lab. These pigments and pearls come in a variety of tones and shades that contribute to the colour, finish and opacity of a product. Mixed together they can create endless shades, intensities and finishes - all with the power of mother nature and science; our kind of mixology! You might be wondering: "what are some of these minerals you speak of?" We are glad you asked! 

Mineral Sunscreen

One product that has been sweeping the beauty landscape in recent years is mineral sunscreen. Derived from naturally occurring minerals, mineral sunscreen delivers powerful protection, yet is gentle on the skin, making it a safe option for those with sensitive skin. It creates a physical barrier to reflect UVA and UVB rays, delivering broad spectrum protection to help against the signs of premature ageing.

Mineral sunscreens contain minerals such as, Zinc Oxide and Titanium Dioxide, which are highly effective to protect against a wide range of UVA/UVB and holds a higher affinity for blocking these harmful rays. They are also safe to use in the ocean, so no fishies or corals will be harmed in the process of having fun!

Skin-loving Minerals

Electrolyte minerals like Potassium, Magnesium and Silica can be found in many of bareMinerals products. These skin-loving minerals help the skin attract and hold onto plumping hydration. They also help to blur the look of fine lines, wrinkles and enlarged pores.

Besides these minerals mentioned, many of bareMinerals products also include botanicals, boosters and antioxidants that will aid in the health of your skin with every use. So basically - it's makeup and skincare mixed together to create fantastic, good-for-you cosmetics at an affordable price point.

The Best Sellers

Now that we have a little background, let us spill the tea on their most coveted products and best sellers, which trust us, are bestsellers for a reason. Sit down and relax, as we are about to go bachelorette on this brand as we present to you only the best of the best of bareMinerals and match you to your new and true, profound love. So, prepare your cart and have that credit card in hand as you are about to be triggered into a shopping spree – don’t say we didn’t warn you!

Liquid Foundation

Finding the right foundation can be tricky, there are a lot of things to consider: shade match, finish, skin type, skin concerns. There’s a lot on the table when perusing the market for the one, which can either be a hit or miss (miss in most cases). But that’s the fun of it right? Not really, when you are trying to budget. So, lets skip all that and go right to the foundation of your dreams – the Original Mineral Foundation Broad Spectrum SPF 20.  

For all my liquid foundation gals and pals, this foundation will live up to its hype and is a top seller for a reason. I mean it only won the 2021 Glamour Beauty Award. No biggie. So, here are the reasons why it’s a coveted love in the beauty world.

bareMinerals Original Mineral Foundation Broad Spectrum SPF 20:

  • Light airy formula
  • Medium coverage with buildability
  • Natural luminous finish
  • Instantly blurs out imperfections, pores and redness
  • Improves skin texture over time
  • Sun protection of SPF 20
  • Non-comedogenic and hypoallergenic
  • Twist and pump bottle
  • 30 shades available

Like all bareMinerals products this foundation is made with half the amount of ingredients of top-selling foundations and without silicone, parabens, talc or oil. Its light-airy vegan formula allows for your skin to breath for a no-makeup look and feel! And because its non-comedogenic and hypoallergenic, this foundation is perfect for anyone with sensitive skin or for those prone to breakouts. I’d say we found ourselves a winner! A foundation literally made for maskne times!

Powder Foundation

If you aren’t a huge fan of liquid foundations and lean towards your classic powder, then bareMinerals Original Loose Powder Foundation SPF 15 is your new found love. Just like their liquid foundation, this powder formula is made with clean, skin-improving ingredients that promote clearer and healthier-looking skin over time. So without further ado, here are some of the product highlights.

bareMinerals Original Loose Powder Foundation SPF 15:

  • Buildable sheer-to-full coverage that lasts all day
  • Natural luminous finish
  • Non-comedogenic and hypoallergenic
  • Won’t settle into lines
  • Mineral-based sun protection of SPF 15
  • 30 shade available

To say the least, this powder foundation is an absolute dream Not only is it a best seller but has won Allure’s Beauty Expert Readers’ Choice Award for 2021 - a foundation with some serious qualifications and awards to back it up.


For a foundation to work its best and look its best, you must have the right complexion to go with it and when we say right, we mean healthy! Just like a painting, you need a smooth canvas to perfect your masterpiece and it all begins with your skin.

The Skinlongevity Long Life Herb Serum will be the backbone of your makeup routine. This vegan anti-ageing cream is powered by the unique superfood Long Life Herb, which is clinically shown to strengthen the skin for a youthful and healthy complexion.

What is Long Life Herb? Let us break it down for you.

  • Native to Okinawa, Japan
  • Mineral-rich superfood
  • Higher mineral and vitamin content than kale or spinach
  • Harvested without pesticides or chemical fertilizers
  • Strengthen the skin’s barrier
  • Resists daily damage
  • Improves texture and skin tone
  • Reduces fine lines
  • Boosts radiance

The Long Life Herb extract is exclusive to bareMinerals - so if you want a dose of this skin-strengthening superfood, you are going to have to get it from us. So, if you are feeling like you need a new serum or foundation, or wanting to restock on your favorites, look no further we’ve got you covered.


bareMinerals uses the power of good with clean, natural ingredients without compromising performance. A conscious, eco-friendly brand that started the clean beauty revolution with products that are filled with what’s good and free of what’s not! Need help finding the best colour match or product for your skin type? Reach out to us at - we are here to help make your makeup dreams come true!