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Brand Spotlight - Goldwell


Beautiful Hair is in Your Hands.

Goldwell was founded in 1920 by Hans Erich Dotter who had the vision to build a company that focuses hairdressers as business partners. In 1989 after a series of innovations and advancements in the field, he partnered with KAO who continues the legacy. They pair education and professional products to allow your creativity and beauty to be limitless. They offer everything you need for successful hair care, from perms to hair colour and styling to daily care.



Professional Quality


Sign your style with the Goldwell Stylesign Line. Stylesign is made up of a collection of hair styling products formulated with a range of hold levels for all your needs. The collection includes the Ultra Volume line to boost volume and body, the Just Smooth line to tame frizz and create sleek looks, the Curls & Waves line to define and control your shape, the Creative Texture line to add body and texture, and the Perfect Hold line to keep everything in place for long-lasting styles and looks that wont budge. Every product has a hold rating from 0 - 5 so you know exactly what to expect.  


No hold


Very light hold


Soft hold


Flexible hold


Strong hold


Extreme hold


Care for your hair with the Goldwell Dualsenses collection. It provides solutions for instantly visible and touchable results with every product featuring built-in colour protection. With innovative technologies such as FadeSTOP, the shampoos are effective yet as gentle as water to protect your colour and prevent wash-out during cleansing. In addition, all products in this collection feature their MicroPROtec Complex that evenly distributes essential ingredients quickly for instant results you can feel! With a wide range of lines in the DualSenses collection to pick from, there is something that will cater to your individual hair needs, no matter your hair type or concern.

Color - for fine to normal hair (natural or colour-treated)

Color Extra Rich - for thick to coarse hair (natural or colour-treated)

Blondes & Highlights - for blonde and highlighted hair (coloured and non-coloured)

Silver - for grey and cool blonde hair (coloured and non-coloured)

Rich Repair - for dry to damaged hair

Just Smooth - for unruly and frizzy hair

Ultra Volume - for fine to limp hair

Curls & Waves- for curly and wavy hair


Curls + Waves Hydrating Serum Spray

Perfect Hold Volumizing Hair Spray

Silver Shampoo

Creative Texture Supergo Styling Cream

Just Smooth Smoothing Blow Dry Spray

Color Extra Rich Conditioner

Just Smooth Taming Oil

Curls & Waves Twist Around