Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade Shampoo is a gentle cleanser that removes daily buildup and debris while preserving colour vibrancy and intensity for gorgeous hair colour. Formulated with Camellia Oil and Pomegranate Fruit Extracts help to increase shine, manageability and strength while fortifying the hair for 3X greater resistance to breakage. The Sulfate-free formula also provides UV Protection for longer-lasting colour for up to 8 weeks.

Worth Noting

• Protects and prevents colour fading
• Enhances colour vibrancy for up to 8 weeks
• Gently cleanses
• Increases shine and manageability
• Strengthens hair and reduces breakage
• UV protection
• Sulfate-free

Standout Ingredients

• Camellia Oil helps to seal in moisture and restore luminous shine to hair
• Pomegranate Fruit Extract is a fade-fighting super antioxidant that helps protect the longevity of hair colour
• SmartRelease Technology continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling

How-To

• Apply to wet hair. Lather and rinse
• Repeat process if needed
• Follow with Joico Colorful Anti-Fade Conditioner for colour lasting results

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.