Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo, the perfect choice for blonde, platinum and grey or silver hair, keeps nasty brassy tones at bay while safeguarding hair's vibrancy. Our exclusive formula, enhanced with Bio-Advanced Peptide Complex and Multi-Spectrum Defense Complex, protects colour from fading and losing vibrancy, while repairing, protecting, fighting frizz and adding shine for healthier hair with every use.

Worth Noting

• Instantly neutralizes brassy and yellow tones
• Maintains hair's vibrancy
• Repairs and protects colour-treated hair

Standout Ingredients

• Bio-Advanced Peptide Complex provides power to reconstruct damaged hair from the inside out
• Our Multi-Spectrum Defense Complex features anti-oxidant rich Green Tea Extract along with UV protection to keep colour looking great

How-To

• Apply to wet hair and allow the shampoo to absorb for 3-5 minutes
• Rinse. Repeat the process two or three times per week, alternating with your regular shampoo
• Follow with Color Balance Purple Conditioner for best results

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.