Blonde Life Violet Shampoo

Joico Blonde Life Violet Shampoo is a sulfate-free, brilliant, brass-neutralizing cleanser that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage while nutrient-rich Tamanu and Monoi oils help restore strength, irresistible softness and a bright shine while also sealing in moisture and leaving frizz behind! This gentle formula goes easy on delicate blonde hair and powerful enough to send brassy, yellow hues packing to maintain brilliantly bright blondes.

Worth Noting

• Instantly cool brassy tones and brighten cool blonde hair
• Help maintain healthy-looking hair with brilliant shine
• Nourish and protect fragile blonde hair
• Rich lather gently cleanses hair
• Sulfate-free
• Colour-safe

Standout Ingredients

• Arginine to strengthen hair bonds and encourage bond renewal
• Monoi Oil to fight frizz and boost shine while protecting hair from environmental damage
• Tamanu Oil to hydrate, boost shine and strengthen
• New SmartRelease Technology, Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply to wet hair then lather
• Leave in for 1-3 minutes
• Rinse, and follow with Blonde Life Violet Conditioner
• Use 2-3 times per week to maintain cool tones

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.