Blonde Life Brightening Shampoo

There's nothing wrong with having a blonde moment, especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Blonde Life Brightening Shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage while nutrient-rich Tamanu and Monoi oils help restore strength, irresistible softness and a bright shine.

Worth Noting

• Free of SLS/SLES Sulfates
• Gently cleanses with a rich lather
• Added softness and smoothness
• Keeps blondes bright

Standout Ingredients

• Arginine to strengthen hair bonds and encourage bond renewal
• Monoi Oil to fight frizz and boost shine while protecting hair from environmental damage
• Tamanu Oil to hydrate, boost shine and strengthen
• New SmartRelease Technology, Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply to wet hair.
• Work into a rich lather
• Rinse and repeat if necessary

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.