Blonde Life Brightening Masque

Joico's brilliant blonde brightening formula rejuvenates and refreshes with a quick-rinse, revitalizing treatment that instantly hydrates, softens and boosts your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Formulated with exclusive SmartRelease Technology boosts hair's natural defence against daily damage while nutrient-rich Tamanu and Monoi oils help restore strength, irresistible softness and a bright shine. Nothing is left feeling heavy or greasy, just on-tone, crystal-clear perfection.

Worth Noting

• Instantly hydrates
• Adds softness and shine
• Keeps hair polished and bright
• Neutralizes chlorine and removes trace minerals to detox hair

Standout Ingredients

• Arginine to strengthen hair bonds and encourage bond renewal
• Monoi Oil to fight frizz and boost shine while protecting hair from environmental damage
• Tamanu Oil to hydrate, boost shine and strengthen
• New SmartRelease Technology, Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply a generous amount to damp, freshly cleansed hair
• Leave on for 3-5 minutes
• Rinse
• Use 1-2 times weekly

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

WATER/AQUA/EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, DIMETHICONE, STEARETH-2, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, DIPROPYLENE GLYCOL, COCOS NUCIFERA (COCONUT) OIL, PHENOXYETHANOL, SORBITOL, LAURDIMONIUM HYDROXYPROPYL (HYDROLYZED KERATIN, CALOPHYLLUM INOPHYLLUM SEED OIL, ARGININE HCL, ROSA CANINA FRUIT OIL, GARDENIA TAITENSIS FLOWER EXTRACT, QUATERNIUM-91, DIISOPROPYL SEBACATE, DIMETHICONOL, SILICONE QUATERNIUM-18, BISAMINO PEG/PPG-41/3 AMINOETHYL PG-PROPYL DIMETHICONE, PPG-3 BENZYL ETHER MYRISTATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PEG-4 LAURATE, PHOSPHATIDYLCHOLINE, TRIDECETH-6, DECETH-7, LECITHIN, TETRASODIUM GLUTAMATE DIACETATE, C12-13 PARETH-23, C12-13 PARETH-3, COCAMIDOPROPYL BETAINE, CITRIC ACID, ISOPROPYL ALCOHOL, IODOPROPYNYL BUTYLCARBAMATE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.