Classic Firm Hold Gel

Experience the ultimate holding power of American Crew Classic Firm Hold Gel. Infused with Vitamin B5 to help hair look thicker with added shine and formulated with key ingredients to avoid drying out the hair and scalp, prevent flaking and distribute with ease. This alcohol-free gel delivers a high hold and high shine for long-lasting style.

Worth Noting

• Adds texture
• Natural shine finish
• Medium hold
• Combines flexibility with control

Standout Ingredients

• Vitamin B5 helps hair look thicker and adds a shine
• Dual Polymer Complex provides very high hold with a high shine
• Alcohol-Free to prevent flaking
• Low pH avoids drying the hair and scalp
• Carbomer allows for easier distribution through hair

How-To

• Apply to towel-dried hair
• Work from scalp to ends and push hair into place. Leave it alone

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in their history reflects our commitment to the professional stylist and barber as they share in the quest to empower men through quality grooming practices and products.

Today American Crew is the leading professional men’s grooming brand in the world. Men and stylists count on them for the latest and best in hair, body, shave and styling products. And for more than 20 years, they've delivered.