Purple Shampoo

Verb Purple Shampoo is a pro-grade violet pigment-infused shampoo designed to neutralize brassiness and enhance cool tones in blonde, grey, and silver hair. The violet pigment effectively cancels out yellow and brassy hues while açaí extract nourishes with its high antioxidant content. Free of harmful sulfates and parabens, this shampoo is vegan, cruelty-free, and clinically proven to reduce brassiness by 24%.

Worth Noting

• Neutralizes brassiness
• Enhances cool tones
• Nourishing açaí extract
• Paraben and sulfate-free
• Vegan and cruelty-free
• Reduces brassiness by 24%
• Fresh citrus scent
  

Standout Ingredients

• Violet pigment for neutralizing brassiness
• Açaí extract for nourishing hair
  

How-To

1. Massage into wet hair
2. Lather and rinse well
3. Follow with Verb® purple mask
4. Use as needed
   

Born in 2011 in Austin, Texas. Verb crafts stylist-inspired haircare that celebrates individuality and confidence. Set out to make clean, cruelty-free products that are truly affordable. Verb focuses on easy-to-use formulas with no over-the-top claims or gimmick; just clean, salon-grade products that work for every hair type. Simple, honest, and always effective.

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.