Classic Forming Cream

Experience effortless styling with American Crew Classic Forming Cream. Formulated with key ingredients to provide a moveable hold, condition and moisturize, and deliver thicker-looking hair. This easy to use styling cream provides hold, excellent pliability and a natural shine for style that looks good all day long.

Worth Noting

• Hair looks thicker
• Medium hold
• Excellent pliability
• Natural shine

Standout Ingredients

• Water-Based to shampoo out easily without residue
• Lanolin Wax is a humectant that provides a moveable hold
• Sucrose conditions and moisturizes hair
• PVP Copolymer is a holding agent that encourages firmness, body and fullness to the hair
• Glycerin softens and swells the hair shaft making hair appear thicker

How-To

• Work a small amount evenly through damp or dry hair and style as desired

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in their history reflects our commitment to the professional stylist and barber as they share in the quest to empower men through quality grooming practices and products.

Today American Crew is the leading professional men’s grooming brand in the world. Men and stylists count on them for the latest and best in hair, body, shave and styling products. And for more than 20 years, they've delivered.