Defy Damage Protective Conditioner

Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness, and boosts hair's resilience against breakage. Exclusive SmartRelease Technology helps repair, strengthen and protect hair from the cumulative effects of daily styling while increasing bond-strengthening and colour longevity for wonderfully resilient and healthy-looking hair.

Worth Noting

• Helps prevent and protects from daily damage
• Instantly detangles
• Boosts vital moisture
• Leaves hair soft, shiny and healthy

Standout Ingredients

• Protective Lipid to prevent thermal, chemical, styling, and UV damage
• Moringa Seed Oil for antioxidants, Vitamins A and E, Zinc and Silica
• Arginine to strengthen hair bonds and encourage bond renewal
• New SmartRelease Technology, Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply clean, damp hair
• Leave on for 1-2 minutes, then rinse thoroughly

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.