K-PAK Reconstructing Shampoo

Enjoy lustrous, more resilient hair with Joico's K-PAK Shampoo. Formulated with a healthy dose of damage-seeking Keratin, protective Guajava Fruit Extract and exclusive SmartRelease Technology. This gentle, colour-safe shampoo boosts hair's natural defence against styling damage, nourishes and repairs damaged hair, and guards against future damage. The power-packed formula instantly restores elasticity, strength and a healthy shine to mistreated strands.

Worth Noting

• Gently cleanses damaged hair
• Rich lather
• Adds shine
• Restores elasticity and strength
• Nourishes and repairs damaged strands

Standout Ingredients

• Keratin seeks out damage and repairs by replacing lost proteins
• Guajava Fruit Extract for antioxidants and to protect hair against UV damage
• Evening Primrose Oil nourishes hair back to health
• New SmartRelease Technology, our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply to damp hair
• Lather, rinse and repeat if desired
• Follow with K-PAK Reconstructing Conditioner

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.