Defy Damage Protective Shampoo

With a rich, luxurious lather featuring damage-preventing ingredients, Joico Defy Damage Shampoo swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. Exclusive SmartRelease Technology boosts hair's natural defence against all types of daily damage resulting in shiny, silky smooth, clean strands for wonderfully resilient and healthy-looking hair.

Worth Noting

• Nourishing
• Strengthening
• Sulfate-free
• Colour-safe

Standout Ingredients

• Protective Lipid to prevent thermal, chemical, styling, and UV damage
• Moringa Seed Oil for antioxidants, Vitamins A and E, Zinc and Silica
• Arginine to strengthen hair bonds and encourage bond renewal
• New SmartRelease Technology, Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply to wet hair
• Lather, then rinse thoroughly
• For best results, follow with Defy Damage Protective Conditioner or Masque

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM BENZOATE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE/PARFUM.

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.