Colorful Glow Beyond Anti-Fade Serum

Joico Colorful Anti-Fade Serum boosts the brilliance of hair colour. Formulated with Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and prolongs hair colour's freshness for up to 8 weeks. It protects against harsh, colour-fading UV rays and instantly increases shine, softness and reduces frizz for smoother hair in just one use. It is laboratory tested to help guard against the hair-dulling effects of pollution and is Sulfate-free.

Worth Noting

• Protects and prevents colour fading
• Enhances colour vibrancy for up to 8 weeks
• Increases shine and softness
• Reduces frizz
• Guards against hair-dulling pollution
• UV protection
• Sulfate-free and laboratory tested

Standout Ingredients

• Camellia Oil helps to seal in moisture and restore luminous shine to hair
• Pomegranate Fruit Extract is a fade-fighting super antioxidant that helps protect the longevity of hair colour
• SmartRelease Technology continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling

How-To

• Apply 1-2 pumps to damp or dry hair
• Style as usual
• Use together with Joico Colorful Anti-Fade Shampoo and Conditioner for long-lasting colour results

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

CYCLOPENTASILOXANE, DIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, BUTYL METHOXYDIBENZOYLMETHANE, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.