POP PowderGel Eye Shadow

Shiseido POP PowderGel Eye Shadow is a weightless and sensorial formula that applies evenly, offers superior blend-ability. Available in three finishes — matte, shimmer, and sparkle — this comfortable, easy-to-blend shadow delivers waterproof and crease-resistant colour for long-lasting eye looks. The 8 shades are inspired by the vibrant colours found in Japanese graphic art. Each colour is named after an expressive sound, emotion, or action expressed as onomatopoeia in the Japanese language. Dermatologist and Ophthalmologist-tested.

Worth Noting

• 8 shades
• Available in matte, shimmer and sparkle finishes
• Easy to blend
• Waterproof
• Crease-resistant
• Dermatologist-tested
• Ophthalmologist-tested

Standout Ingredients

• Hybrid Powder-Gel Technology lends this unique eye shadow a strong-yet-elastic structure that also functions as a protective moisture barrier
• Film-forming Gel Polymers for flexible texture and enhanced wear
• Wakame Extract is an antioxidant-rich Japanese Sea Algae that protects and smooths

How-To

• Apply to lids and eye area using fingers or a brush
• Build and blend as desired

For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Shiseido feels that by inspiring empathy, beauty can become a positive force, and guide the next generation boldly into the future by finding beauty worldwide through R&D, science, art, relationships, the products they make and how we engage with the world.

At Shiseido, beauty is not an image, it is a feeling and is shared through beauty innovations for a better world.