Serioxyl Shampoo for Natural Hair

L’Oréal Professionnel Serie Expert Serioxyl Shampoo for Natural Hair cleanses the scalp of impurities while densifying the hair. Born from 10 years of research, the Serioxyl line offers professional care routines for hair lacking density. Formulated with Polysorbate 21 and Magnesium Sulfate for their soothing and bodifying properties, this daily shampoo is suitable for those with sensitive scalps and will give you a thicker, fuller-looking head of hair.

Worth Noting

• Densifying and thickening
• Suitable for sensitive scalps

Standout Ingredients

• Polysorbate 21 for its soothing properties
• Magnesium Sulfate for its bodifying effect on the hair fibers

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing
• For best results, use with the rest of the L’Oréal Professionnel Serie Expert Serioxyl product line

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.*Using full Vitamino Colour Radiance routine