Deep Cleansing Shampoo

Authentic Beauty Concept Deep Cleansing Shampoo if free from Sulfate surfactants, Parabens and Silicones. This hair cleanser deeply cleanses the hair to remove impurities, dirt, pollutants, oil and product build-up. Its formula mixes well with water to provide high foaming and well-emulsifying properties without stripping or drying the hair of its natural oils.

Worth Noting

• Deeply cleanses the hair and scalp
• Removes dirt, oils, pollutants and product build-up
• Cruelty-free and Vegan formula
• Paraben-free, Sulfate-free, Mineral Oil-free, Silicone-free

Standout Ingredients

• Violet Rice Extracts helps to absorb grease and impurities from the hair and scalp
• C14-16 Olefin Sulfonate is a Sulfate-free surfactant with the ability for high foaming and well-emulsifying properties

Aromas

• White Peony, Rose, Freesia Blossoms and Cottony Powdery Violet
• Bottom notes of Creamy Musks and Mellow Woods

How-To

• Apply the desired amount to wet hair
• Massage into hair and scalp
• Rinse thoroughly
• Leave in for a few minutes to breakdown hard to remove impurities

Authentic Beauty Concept is a natural and simple hair care company that believes in pure ingredients. Their pure formulas are carefully selected ensuring products are Vegan, free from Sulfates and Silicones. They believe in honest artisan, building on empathy, experience and skills to bring you a mindful experience, for authentic hair with a no-filter attitude. Be a part of the #authenticbeautymovement!

AQUA (WATER, EAU) · SODIUM C14-16 OLEFIN SULFONATE · COCAMIDOPROPYL BETAINE · SODIUM METHYL COCOYL TAURATE · SODIUM CHLORIDE · PEG-120 METHYL GLUCOSE DIOLEATE · PANTHENOL · ORYZA SATIVA (RICE) EXTRACT · PARFUM (FRAGRANCE) · SODIUM BENZOATE · CITRIC ACID · PEG-7 GLYCERYL COCOATE · COCONUT ACID · GLYCERIN · GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE · GERANIOL · LINALOOL · PROPYLENE GLYCOL

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.