BB Cream

100% Pure's BB Cream is a hydrating, liquid-cream formula that creates a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Infused with thousands of light-reflective mineral pigments to give skin a soft, incandescent glow, this BB cream will become an instant favourite for creating effortless, dewy skin.As with all 100% Pure products, the natural ingredients are prevented from oxidizing thanks to our NSP (Natural Stabilization Process) that puts naturally sourced ingredients to work at their maximum potential. (30mL)

Luminous-10 (Light with warm undertone), Aglow-20 (Medium with warm undertone), Radiance-30 (Tan with warm undertone)

Worth Noting

• Light to medium coverage
• Hydrating
• Dewy finish
• Vegan
• Cruelty-free
• Gluten-free
• Silicone-free
• Paraben-free

Standout Ingredients

• Cherry to protect and heal skin with antioxidants
• Shea Butter to moisturize and reinforce skin
• Raspberry Seed Oil to protect from UVA and UVB rays
• Cornflower Water to tone and soothe skin
• Bilberry Seed Oil to enrich and deliver fatty acids

How-To

• With clean fingers, apply a few drops to the face and neck
• Blend and buff into skin with a kabuki brush or damp makeup sponge for best results

100% PURE isn’t just their name or ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE is so important. They strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.