Purple Shampoo

Aluram Purple Shampoo will banish brass and boost brightness in blonde, gray and white hair. This toning shampoo is enriched with Coconut Water, Marula Oil, Rose Hip Oil and Biotin to replenish nutrients while adding strength and shine. With a high dose of coloured pigments, this purple shampoo will enhance highlights and tone hair for your best blonde, gray or white colour.

Worth Noting

• Removes brassiness
• Strengthening
• Colour-safe

Standout Ingredients

• Biotin to strengthen and repair
• Rosehip Oil to soothe and promote a healthy scalp
• Coconut Water for vitamins, minerals and amino acids
• Marula Oil for moisture and hydration

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and work the shampoo through to the ends
• Rinse
• Repeat for extra cleansing

Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its more simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful "beauty beyond compromise".

Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Biotin, Rosa Canina Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Phenoxyethanol, Citric Acid, Polyquaternium-7, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polysorbate 20, Ext. Violet 2 (Ci 60730), Citronellol, Coumarin, Limonene, Linalool

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.