Blonde Life Brilliant Tone Violet Smoothing Foam
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Joico's Blonde Life Brilliant Tone Violet Smoothing Foam is luxuriously creamy, icy cool and light as a cloud. Formulated to enhance shine, hydrate dry strands, and protect from daily damage, this dual-action styling breakthrough tackles brassy and yellow tones and leaves hair exceptionally smooth, bouncy, super soft, and Blonde Life bright!
The Hair Type
- Blonde, Grey, Platinum
The Worth Noting
- Instantly cool brassy tones and brighten cool blonde hair
- Maintains the beautiful brightness of cool, blonde hair
- Adds lightweight bounce and body
- Smooths and reduces frizz
The Standout Ingredients
- Arginine to strengthen hair bonds and encourage bond renewal
- Monoi Oil to fight frizz and boost shine while protecting hair from environmental damage
- Tamanu Oil to hydrate, boost shine and strengthen
Light Violet Hue to cool brassy blondes
- Shake well and dispense a small amount into hands
- Apply evenly to clean, damp hair and style as usual
There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.
The Ingredient List:
WATER/AQUA/EAU, CETYL ALCOHOL, PROPANE, PEG-40 HYDROGENATED CASTOR OIL, BUTANE, PETROLATUM, LAURETH-4, CRAMBE ABYSSINICA SEED OIL, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, CALOPHYLLUM INOPHYLLUM SEED OIL, COCOS NUCIFERA (COCONUT) OIL, AVENA SATIVA (OAT) PEPTIDE, GARDENIA TAITENSIS FLOWER EXTRACT, CETRIMONIUM CHLORIDE, OLETH-20, POLYQUATERNIUM-7, TETRASODIUM GLUTAMATE DIACETATE, GLYCERIN, ISOBUTANE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, CHLORPHENESIN, SODIUM BENZOATE, SODIUM HYDROXIDE, CAPRYLYL GLYCOL, BENZOIC ACID, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730)