Defy Damage Protective Masque

Product

Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair in minutes. Formulated with exclusive SmartRelease Technology, this powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defence system. The result? Less breakage, more protection from heat styling and hair has an instant softness and shine for wonderfully resilient and healthy-looking hair.

Hair Type

• Dry or Damaged
• Coloured-treated

Worth Noting

• Helps to rebuild broken hair bonds
  
• Delivers lightweight nourishment
  
• Instant results
  
• Proactively builds hair's resistance to damage
• Leaves hair soft, shiny and healthy

Standout Ingredients

• Protective Lipid to prevent thermal, chemical, styling, and UV damage
• Moringa Seed Oil for antioxidants, Vitamins A and E, Zinc and Silica
• Arginine to strengthen hair bonds and encourage bond renewal
• New SmartRelease Technology, Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply to clean, damp hair
• leave on for up to 5 minutes (depending on hair type)
• Rinse thoroughly

Details

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

Ingredient List

WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE/PARFUM.

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