Created in 2001 in California, Pureology was born from the idea to create the best professional products for colour-treated hair. They created customized, high-performance formulas that care for our planet and animals while delivering professional results and good-for-you hair care. The Pureology values are outlined by integrity, sustainability and purity with all their products formulated to be free from parabens, sulfates, and 100% vegan. With each product, you will know you are getting high-quality colour care.
UNMATCHED COLOUR CARE
Antifade Complex: this patent ingredient blend is infused into every formula to protect colour vibrancy and make sure you get lasting colour. A combo of Sunflower Seed Oil (a UV filter) and Vitamin E fight damaging environmental effects to prevent colour depletion.
Zero-Sulfate: our exclusive formulas are free from sulfates to ensure your hair is not stripped of colour by instead gently cleansing using a blend of corn, coconut and sugar
Dual-Benefit + Concentrated Formulas: Our potent dual-benefit formulas enable you to get over 70 applications from a single bottle with colour protection and customized care to address your individual hair needs
Strength Cure Split End Salve is designed to fortify and reinforce the cuticle layer of micro-scarred and colour damaged hair. This leave in treatment not only repairs current damage, it also helps to prevent future damage. With powerful ingredients including Olive Oil, Soybean Oil and Chamomile, this salve does the hard work for you and delivers more manageable, softer, and smoother hair while, as always, protecting your colour! It is the perfect addition to your hair care routine if your locks need a little extra TLC.
The Key Ingredients
Colour Fanatic Leave-in Spray
Nanoworks Gold Shampoo
Weightless Volume Mousse
Strength Cure Superfood Treatment
Strength Cure Blonde Conditioner
Pure Volume Shampoo
Refresh and Go Dry Shampoo